杨小可，女，1993年3月生，贵州贵阳人，管理学博士、福建理工大学正规的网投平台讲师，主要研究方向为标签广告、消费者行为、低碳排放行为。

主持或参与科研项目：

1、参与教育部课题《旅游网络信息对城市居民乡村旅游消费决策行为影响研究》，项目承担排名第三；

2、参与省级课题《旅游网络信息对城市居民乡村旅游消费决策行为影响研究》，项目承担排名第二；

3、参与省级课题《健全食品安全体系促进生态文明建设的思路与对策研究》，项目承担排名第二。

学术论文：

[1] Xiaoke Yang, Qian Chen, Zhongyue Xu, Qiuqin Zheng, Rongrong Zhao. Consumers’ preferences for health-related and low-carbon attributes of rice: a choice experiment [J]. Journal of Cleaner Production, 2021, 126442. (if=9.297)

[2] Yang, Xiaoke; Huang, Yuanhao; Han, Mengzhu; Wen, Xiaoting; Zheng, Qiuqin; Chen, Qian; Chen, Qiuhua. 2021. The Differential Effects of Physical Activity Calorie Equivalent Labeling on Consumer Preferences for Healthy and Unhealthy Food Products: Evidence from a Choice Experiment Int. J. Environ. Res. Public Health 18, no. 4: 1860. ( if=3.390)

[3]Xiaoke Yang, Nenmei Lin, Mengzhu Han, Qian Chen, Zhongyue Xu. Chinese consumer preference for different organic labels on Oolong tea: Evidence from choice experiment [J]. International Food and Agribusiness Management Review, 2021 (if=1.442)

[4] Yang Xiaoke; Huang, Yuanhao; Cai, Xiaoying; Song, Yijing; Jiang, Hui; Chen, Qian; Chen, Qiuhua. 2021. Using Imagination to Overcome Fear: How Mental Simulation Nudges Consumers’ Purchase Intentions for Upcycled Food Sustainability 13, no. 3: 1130. (if=3.251)

[5] Xiaoke Yang, Zhihang Zhang, Huangyixin Chen, Rongrong Zhao, Zhongyue Xu*, Anguo Xie and Qiuhua Chen*.Assessing the Carbon Emission Driven by the Consumption of Carbohydrate-Rich Foods: The Case of China[J].Sustainability, 2019. (if=3.251)

[6] Huang, Yuanhao; Yang, Xiaoke*; Li, Xianguo; Chen, Qian. 2021. Less Is Better: How Nutrition and Low-Carbon Labels Jointly Backfire on the Evaluation of Food Products Nutrients 13, no. 4: 1088. https://doi.org/10.3390/nu13041088（if=5.717）

[7] Huang, Yuanhao, Yang, Xiaoke*, and Qian Chen. The Negative Effects of Long Time Physical Activity Calorie Equivalent Labeling on Purchase Intention for Unhealthy Food. International Journal of Environmental Research and Public Health 19.6 (2022): 3463.(if=3.390)

讲授课程

消费者行为学、电子商务运营与推广、秘书学